Services - Thoughtlight
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Marketing

We make digital marketing work for you.
Here’s how:

First, we’ll assess the needs of your business and discuss your organizational goals in the marketing audit process. Once we have determined which areas to strengthen in your digital marketing, we will collaborate to create an action plan to help carry it out. Together, we will work to implement the changes and create a dynamic, engaging brand presence that creates brand awareness and inspires customer loyalty.

Our areas of expertise include building email campaigns, nurturing followers, driving action through social media and building SEO-friendly web presences that will ensure that your company gets found by consumers via search engines.

Email is a company’s front-line to nurture relationships with engaged customers. From developing meaningful messaging to creating offers that are served to customers at the right time and place, Thoughtlight is here to help your organization create and grow thriving email communications with your audience.

Through the use of email metrics, we will work to optimize your current campaign, create a new campaign, or tweak email messaging and promotional offers.

Thinking about establishing email communications with your customers but not sure where to begin? Thoughtlight is also experienced at building email lists from the ground up and will assist you in the process of list building and message development.

Thoughtlight offers services building both campaign-oriented lead generation emails as well as nurturing long-term customer relationships through newsletters, targeted offers and promotions and more.

With Thoughtlight’s services, you will see a jump in open rates, increases in email responsiveness, growth in email subscribers and ultimately a more loyal and engaged targeted email audience.

Thoughtlight can assist your brand in its social media development from brand alignment to content creation, planning and more. We will begin by examining your social media presences across networks to determine missed audience touchpoints, gaps in social presences and misalignments in brand messaging. With this information, we will create a corrective plan of action to help enhance audience loyalty for existing customers while building brand awareness in potential customers.

Our social media services will determine the best use of paid and organic content through platforms in order to achieve the largest target audience reach.

In the content creation process, we will work with your brand to establish key factors that build follower trust including consistent tone, messaging, visual content, offers and more.

Additionally, we will measure the impact of content and fine-tune it based on social media analytics to create the perfect blend of awareness-generating, engagement-inspiring material for your brand’s social presences.

Thoughtlight’s social media services will provide an increase in brand awareness within your target audience and establish a strategic social media plan that creates new fans and generates business leads and brand loyalty.

SEO optimization is a critical part of your organization’s ability to be found by your customers when they are searching for your solution. When you choose Thoughtlight, we will take a survey of your organization’s current search rankings, examine your web pages and online content for use of keywords, and determine a plan of action to make your brand more easily discoverable by potential customers.

In the SEO optimization process, we will begin by determine the SEO-friendliness of your site. This process examines if your site is mobile-compatible, contains relevant content and is easily navigable.

We will create a new, responsive design if the current user experience is interfering with searchability. Using analytics, we can create web pages that will enhance traffic flow through your site by examining user behavior.

Site content is also crucial for an improved search ranking. Using search patterns, we will determine the core keywords which will be used to build content around on both static
(such as a landing page) and dynamic (such as a blog) pages.

After working with Thoughtlight on SEO and analytics, you will see an increase in site traffic, a higher search ranking and ultimately more user conversions and actions such as product purchases.

With Thoughtlight’s search ad building services, you can leverage the power of search advertising without the confusion that comes with building search advertisements from scratch. We will work with your organization to identify your target audience, examine their primary search terms and motivations and determine a paid search budget. Using this information, we can create search ads on popular search engines that will help drive page traffic and increase user conversions.

Thoughtlight also offers services to build landing pages for search campaigns. These landing pages will be SEO optimized to enhance the likelihood that they will be found organically and connected to paid search ads in order to harness the most targeted viewers possible.

With Thoughtlight’s search ad building services, your brand will experience increased recognition, increased site traffic and ultimately increases in campaign conversions that will result in a larger base of loyal customers.

Build a dedicated brand following with Thoughtlight’s online marketing services, specializing in email, social media, SEO & analytics, search advertising services and more

Live Training

Master digital marketing.
Manage workflows with project management.
Make technology friendly with Thoughtlight.

When you enroll for a training session at Thoughtlight, you’ll receive expertise and tailored lessons from industry professionals that will help you and your organization thrive. Our programs come in group workshops and one-on-one formats and cover a wide variety of business- oriented topics. From the basics of digital marketing to advanced website development, Thoughtlight’s educational programs will provide you with the ROI-building insight that you need to enhance your skills and business strategies.

Learn from anywhere with Thoughtlight’s online courses. Attend live workshops virtually and participate in personalized lessons from professional business and marketing educators on your schedule. No matter where you are located, we will deliver educational opportunities straight to your computer screen.
Whether you are new to the realm of digital marketing or are an experienced business owner looking for advice on the practical applications of digital marketing, Thoughtlight’s training programs have a fit for you. Our courses cover all aspects of digital marketing, from accredited overviews of marketing for students approaching graduation and recent graduates as well as deep-dive courses for current practitioners on email marketing best practices, launching a digital startup and more.

If you are looking to advance your career or build your business’s ability to develop and implement project workflows, our courses on project management provide an invaluable learning opportunity. From organizing resources to coordinating employees and managing the end-to-end flow of information and assets, Thoughtlight’s project management courses are ideal for individuals and business owners looking to add some rocket fuel to their current project strategy.

For professionals at all management and skill levels, Thoughtlight’s digital training programs are an opportunity for immersion into the most critical topics driving today’s business decisions. Whether you prefer to attend in-person, online or one-on-one, our courses are wherever you are.

If you are interested in attending a live workshop, you can check out our listing of upcoming courses here. If you are looking for a tailored course to meet your individual or business needs, you can contact us here for a consultation.

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Instructional Design

Create a curriculum that goes straight to the core of your learning objectives with Thoughtlight’s Instructional Design programs.

For professionals in higher education and business, Thoughtlight provides comprehensive instructional design assistance that streamlines the course creation process and inspires insight for students.

Our Instructional Design programs begin with a one-on-one consultation either in-person or virtually to determine the course objectives and teaching guidelines which must be considered.

The Thoughtlight team will work closely with you to curate content, inside and outside supporting material and lesson plans that will help you to effectively relay the course’s core topics.
Depending on the needs of your organization, we can create original educational content that fits the needs of your virtual or physical classroom. We are experienced at creating educational materials including powerpoints, syllabi, curated reading assignments and lecture outlines.

Thoughlight’s industry experts are specialized in designing courses across industries including curricula in technology, biology, marketing, business and more. Whether you need design assistance on a one-time webinar or a semester-long, intensive course at an institution of higher education, Thoughtlight is available to meet your instructional design needs.

Web and Technology Services

Get your company’s internal systems business-ready with Thoughtlight’s web and technology services.

No matter what size or industry your company is in, Thoughtlight can help you deploy internal systems that will make your business more connected, efficient, and effective at delivering results to customers and clients. Our web and technology are here to streamline communications within your company to create the most seamless experience possible for both your customers and employees.

A delightful customer experience begins with an understanding of what motivates your target audience throughout their purchase decision. Today’s CRM solutions allow for an enhanced level of transparency and understanding of your buyers’ steps to purchase. However, the complexities of setting up and learning to use CRM may seem overwhelming to organizations which are already busy with day-to-day operations.

With Thoughtlight’s CRM integration services, you can bring your audience targeting capabilities to the cutting edge. Thoughtlight will connect your pre-existing customer service software to CRM solutions that will help you to identify key touch points throughout their interactions with your brand. Never miss an opportunity to create brand loyalty again with Thoughtlight’s CRM integration solutions.

Small business Google apps and mobility management solutions are becoming an increasingly integral part of managing a digital workforce. If you are interested in updating your company’s digital operations, Thoughtlight is here to help make the transition as seamless as possible.
Google’s small business apps such as Google Drive allow employees to share documents quickly and easily directly from the internet. Using apps such as Google Drive for business allows companies to expedite the content creation process. Google’s additional services also streamline the communication process through email, internal messaging and more.
For companies looking to harness the full potential of a remote workforce, mobility management is one of the most secure and effective ways to keep remote workers in contact with their colleagues. Thoughtlight can provide your company with the digital infrastructure it needs to work effectively even outside of the physical workplace.
Smoothly operating back-end services are essential to the proper forward-facing function of a company. Thoughtlight’s back-end integration services will smooth out the connections between your company’s financial, operational and HR systems. By removing snags between these software processes, Thoughtlight will enable your organization to function more efficiently, spending less time on compatibility issues and allowing for increased focus on your company’s core competecies.
Communication between employees is essential for a business to function properly. Internal social networks are one of the best way to facilitate communication between all departments and members of your organization. Thoughtlight’s internal social network services will help determine the best internal social network for your organization and integrate it with your current digital workspace solutions.
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