​SEO IS DEAD.
GEO IS HOW YOU SURVIVE.
Stop optimizing for blue links. Start winning the AI answer engine. A 4-week technical sprint for operators who refuse to get left behind by ChatGPT, Perplexity, Gemini and Google AI Overviews.
Jun 23 – Jul 16 · Tuesdays 12:00 PM ET · Recordings included
YOUR SEO PLAYBOOK IS OPTIMIZING FOR A SHRINKING CHANNEL.
47%
Of US searches now return an AI Overview
-34%
Drop in CTR when an AI answer appears
3–5
Citation slots in a typical AI answer
4-WEEK CURRICULUM
INTENSIVE TECHNICAL TRACK
01
DIAGNOSTIC
Audit how ChatGPT, Perplexity, Gemini & Google AI Overviews currently see — or ignore — your brand. Build the baseline you'll measure against.
02
CONTENT
High-signal semantic engineering. Restructure pages, FAQs and thought leadership so the paragraphs models actually quote belong to you.
03
TECHNICAL
Ship the schema, llms.txt and knowledge-graph anchoring that makes your site easy for GPT, Claude and Perplexity to ingest.
04
MEASUREMENT
Stand up a citation-tracking dashboard to prove share of voice across AI answer engines — month after month.
COHORT LOGISTICS
Get to Know Us
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DATES
Jun 23 – Jul 16, 2026
SCHEDULE
Tuesdays · 12:00 PM ET
DELIVERY
Live workshops + private Slack
ACCESS
Lifetime recording library
OUTCOME
Jun 23 – Jul 16, 2026
TL
TAUGHT BY THOUGHTLIGHT
15+ YEARS · SEO · CRM · AI STRATEGY
We've been running technical SEO and CRM programs since before "GEO" had a name. Now we run them for answer engines.
REGISTRATION STATUS
$295
One-time tuition · seat reserved on enrollment.
ONLY 5 SEATS LEFT FOR THE JUNE COHORT
ABOUT YOUR INSTRUCTOR
Christina is an award-winning marketing and analytics expert with 20+ years of experience helping teams use data and technology wisely. She created and teaches Harvard’s AI in Marketing Graduate Certificate, and her popular courses at Northeastern focus on marketing operations, inbound marketing, and CRM strategy.
Christina Inge, EdD
Founder of Thoughtlight
Harvard & Northeastern Faculty | Author | CRM & AI Strategist