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Get the Marketing Metrics Book!
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. The latest book from Thoughtlight founder Christina Inge is your clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.