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Turn Your CRM into a Strategic Enrollment Advantage

 Your CRM should empower your team—not slow them down. We help higher education institutions optimize CRM strategy, streamline outreach, and support student success from first inquiry to long-term engagement.

Make Your CRM Work for Your Mission

Whether you're using Slate, Salesforce, HubSpot, or another platform, your CRM has the potential to be your most powerful tool for:

  • Reaching prospective students more effectively

  • Automating and personalizing outreach

  • Aligning marketing, admissions, and advancement

  • Tracking engagement with clarity and confidence

We help you unlock that potential.

What We Offer

CRM Optimization & Implementation

Already have a CRM in place? We help you get the most out of it by:

  • Refining lead capture and follow-up

  • Enhancing dashboards and reporting for real insight

  • Setting up automation for recruitment and communications

  • Streamlining cross-team collaboration

Our approach ensures your CRM becomes a foundation for sustainable, student-centered growth.

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Training & Team Enablement

Technology only works when teams are confident using it. We offer tailored training for:

  • Admissions and marketing staff

  • Advancement and alumni relations teams

  • IT and communications support staff

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We meet you where you are—no jargon, just practical, friendly guidance.CRM Strategy Sprint
A fast, focused engagement to help you:

  • Align CRM structure with enrollment and marketing goals

  • Improve segmentation, automation, and reporting

  • Map team workflows to CRM capabilities

  • Identify high-impact improvements without overhauling your system

Includes stakeholder discovery, action plan, and optional follow-up support.

Who We Work With

We support a wide range of institutions and departments, including:

  • 2- and 4-year colleges

  • Graduate and professional programs

  • Enrollment and admissions offices

  • Marketing and communications teams

  • Institutional advancement and alumni relations

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Why Thoughtlight?

Led by Dr. Christina Inge, instructor at Harvard and Northeastern, Thoughtlight combines deep expertise in higher education systems, CRM strategy, and ethical, student-centered marketing.


We understand your challenges, speak your language, and build solutions that work for your team—not just in theory, but in practice.Ready to Strengthen Your CRM?


Let’s talk about how to make your CRM simpler, smarter, and more supportive of your mission.

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