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AI Workshops for Marketing Teams
Practical, fast-paced, and designed to get your team actually using AI the right way.Bring your team up to speed on AI—without the hype. In just 90 minutes, we equip marketers with tools, workflows, and skills they can use immediately to save time, spark creativity, and do better work.
Why Choose Thoughtlight?
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No hype. No hand-waving. Just practical, grounded instruction tailored to marketing professionals.
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Built for teams, not techies. Every workshop is beginner-friendly and tool-agnostic—your team learns how to use AI with the tools you already have.
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Led by a real expert. Harvard and Northeastern instructor Christina Inge brings 20+ years of digital marketing and data strategy expertise.
What You’ll Get
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A live 90-minute virtual workshop tailored to your team
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A downloadable toolkit with templates, prompt libraries, and guides
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1 week of post-session support via email
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Optional: Private recording, follow-up Q&A session, or customized team deliverables
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Our Most Popular Workshops
AI for Content & Campaigns
Use AI to generate ideas, polish writing, and streamline production.
Topics include:
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Prompting frameworks for consistent brand voice
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Campaign planning with tools like ChatGPT, Jasper, and Canva
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Time-saving workflows for email, blogs, and social posts
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Ethical AI use: disclosure, accuracy, and bias
Best for: Marketing teams, communications professionals, content writers, agency teams
AI for SEO & Analytics
​Use generative engines and large language models to boost organic visibility and make smarter decisions.
Topics include:
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What GEO (Generative Engine Optimization) means for your strategy
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Using ChatGPT for keyword clustering and content gap analysis
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Automating insights with AI in Google Analytics and Looker Studio
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Measuring engagement with NLU-based sentiment and summarization tools
Best for: SEO managers, digital marketers, analytics teams
AI for Automation & CRM
Streamline how you engage audiences across the customer journey.
Topics include:
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Using AI to build and optimize email sequences
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Segmenting audiences with predictive modeling tools
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Prompting for better lead scoring and conversion copy
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Integrating AI into HubSpot, Salesforce, and other CRMs
Best for: CRM admins, marketing operations teams, lifecycle marketing pros
Who It’s For
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These workshops are ideal for:
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Content and campaign teams in nonprofits, higher ed, government, and SMBs
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Marketing managers who want to boost their team's productivity
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Digital teams exploring AI but unsure where to begin
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Organizations focused on ethical, responsible AI implementation
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Real Results
“We trained 11 team members in one session and saw a 40% reduction in production time the next week.”
— Director of Communications, Regional University
“This is the first AI training we’ve had that actually felt useful.”
— Marketing Lead, National Nonprofit
Pricing
Workshop: Live Virtual Session (90 minutes) — $997
Add: Custom Toolkit — +$250
Add: Session Recording — +$200
Add: In-Person Delivery (Greater Boston, Half Day) — Starting at $2,000
Multi-session packages and custom consulting available on request.
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Frequently Asked Questions
Q: Do we need to know anything about AI already?
A: Not at all. These workshops are designed for non-technical professionals.
Q: Will this be relevant to our industry or tools?
A: Yes—we tailor every session to your organization’s needs, tools, and goals.
Q: What tools do you teach?
A: We work with ChatGPT, Jasper, Canva, HubSpot, and free/open-source tools—based on what your team already uses.
Q: Do we get a recording or slides?
A: Yes, if you choose the recording add-on. All sessions come with a downloadable toolkit.
About Your Instructor
Christina Inge, EdD
Founder of Thoughtlight
Harvard & Northeastern Faculty | Author | CRM & AI Strategist
Christina is an award-winning marketing and analytics expert with 20+ years of experience helping teams use data and technology wisely. She created and teaches Harvard’s AI in Marketing Graduate Certificate, and her popular courses at Northeastern focus on marketing operations, inbound marketing, and CRM strategy.
She is also the author of two books on marketing analytics, and a frequent speaker on the future of AI in business. Christina brings both thought leadership and deep hands-on experience to every session—making complex ideas accessible, and actionable.
Past clients include: Harvard University, Brandeis University, the City of Cadillac, Michigan Convention and Visitors' Bureau, and more.
