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Crisis Comms Simulation: Teach Your Students to Respond Like Pros

Your students face a real-time brand crisis. Will they panic, pivot, or protect the brand?

In this simulation, students are dropped into a fast-unfolding brand crisis.

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They must:

  • Choose how and when to respond
     

  • Decide what tone to take
     

  • Pick channels and timing for public communication
     

  • Handle media pressure and stakeholder concerns
     

This exercise builds critical thinking, empathy, and real-world communication strategy skills.

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Perfect for Courses In:

  • Public Relations
     

  • Strategic Communication
     

  • Crisis Management
     

  • Branding and Ethics

Learning Outcomes:

Students will:

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  • Develop a clear, values-aligned comms strategy under pressure
     

  • Understand the timing, tone, and channel tradeoffs in real crises
     

  • Apply stakeholder analysis to brand communication
     

  • Reflect on their decisions and revise based on outcome data

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Teaching Materials Included:

  • Assignment prompt (ready to upload)
     

  • Suggested grading rubric
     

  • Optional slide deck
     

  • Feedback tool for student reflection

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