From SEO → GEO: Rank in AI Search (ChatGPT, Perplexity, Gemini)

Search is no longer a list of blue links — it’s answers.

GEO (Generative Engine Optimization) is simply SEO adapted for AI assistants and answer engines. This workshop shows you exactly what that shift means and how to position your brand so you show up where your audience is actually searching.

We’ll walk through:

• A quick visibility audit of your site based on how AI systems read content

• How to identify your top “trigger questions” (the real prompts your audience is using)

• A simple approach to source clustering and entities that helps AI tools recognize you as a credible answer

• How to write and structure content so it’s easier for assistants to surface

You’ll leave understanding how GEO works — and what your next steps should be.

Investment: $149 (or included in the series bundle)

About Your Instructor

Christina is an award-winning marketing and analytics expert with 20+ years of experience helping teams use data and technology wisely. She created and teaches Harvard’s AI in Marketing Graduate Certificate, and her popular courses at Northeastern focus on marketing operations, inbound marketing, and CRM strategy.

She is also the author of two books on marketing analytics, and a frequent speaker on the future of AI in business. Christina brings both thought leadership and deep hands-on experience to every session—making complex ideas accessible, and actionable.Past clients include: Harvard University, Brandeis University, the City of Cadillac, Michigan Convention and Visitors' Bureau, and more.