Companies will spend $2.4 trillion on AI by 2030, yet MIT research shows 95% of generative AI pilots are failing. After building Harvard Division of Continuing Education's AI Marketing certificate program and teaching hundreds of executives, I see the same fundamental mistake everywhere.
 

Join us for an intimate discussion on why most AI implementations fail and what successful organizations do differently. We'll explore:

• The "money button" delusion that's costing companies millions

• Why AI feels different from previous tech revolutions (and why that's dangerous)

• The strategic framework that separates the 5% of successful AI adopters

• Real-world case studies from Harvard's AI program

• Interactive discussion: What's working (and not working) in your organization​

This session is designed for marketing leaders, executives, and AI practitioners who want to move beyond pilots to profitable AI implementation.