top of page

Social Listening & Influencer Simulation: Let Students Tune In and Turn Up

They’re tracking the buzz—then building influencer strategy that actually moves the brand.

In this simulation, students step into the role of brand strategists working with real-time social sentiment data. They must:

  • Analyze brand mentions and sentiment trends

  • Identify influencers who align with brand values and audience

  • Develop a cohesive campaign balancing reach, authenticity, and risk

  • Monitor the impact and adjust tactics mid-campaign


This experience sharpens strategic thinking, data fluency, and influencer marketing instincts.
 

AdobeStock_1654727882 [Converted].png

Perfect for Courses In:

  • Social Media Marketing
     

  • Digital Strategy
     

  • Brand Management
     

  • Communications & PR

Learning Outcomes:

Students will be able to:

​

  • Interpret social listening dashboards to surface opportunities and issues
     

  • Apply criteria to select effective and relevant influencers
     

  • Craft influencer briefs that are clear, compelling, and strategic
     

  • Measure campaign performance and pivot thoughtfully

AdobeStock_1628456388 [Converted].png
AdobeStock_1628456339 [Converted]_edited.jpg

Teaching Materials Included:

  • Plug-and-play assignment prompt
     

  • Evaluation rubric tailored to social strategy
     

  • Optional slide deck for lecture or intro
     

  • Post-simulation reflection questions

AdobeStock_757065630 [Converted].jpg

Apply for Free Access

bottom of page