Your Competitors Are Already in ChatGPT's Answers. Are You?
Right now, someone is asking an AI assistant for exactly what you sell. The question isn't whether they'll get an answer—it's whether that answer will include you.
GEO (Generative Engine Optimization) is the new discipline of making your brand visible in AI-generated responses. This 90-minute workshop shows you exactly how it works—and what to do about it.
January 15, 2026 | 10:00 AM – 11:30 AM EST | Live on Zoom
$149
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Search Has Changed. Has Your Strategy?
Google isn't the only game anymore. Your potential customers are asking ChatGPT, Perplexity, and Gemini for recommendations—and getting answers that skip the search results page entirely.
If your content isn't structured for AI comprehension, you're invisible to a growing segment of your market. And traditional SEO won't fix it.
90 Minutes. Four Concrete Deliverables.
Your AI Visibility
Audit
Find out which AI assistants mention you—and which recommend your competitors instead
Your Trigger Question Map
The exact prompts your audience is using that you should be showing up for
Your Entity & Source Strategy
How to structure your content so AI tools recognize you as a credible answer
Your GEO Action
Plan
Specific next steps prioritized by impact—not a generic checklist
This Workshop Is Built For
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Marketing Leaders
who need to understand how AI search changes their content strategy
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SEO Professionals
ready to add GEO to their toolkit before clients start asking
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Business Owners
who want to stay visible as search behavior shifts
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Content Strategists
looking for the framework behind AI-optimized content
Christina Inge, EdD
Creator, Harvard's AI in Marketing Graduate Certificate
Christina built Harvard's AI marketing curriculum from the ground up—before most marketers knew GEO was a word. Winner of Harvard’s top award for continuing education business teaching (2021), she's the author of two internationally-adopted marketing analytics textbooks and a sought-after speaker at venues including the Sorbonne.
She brings 20+ years of experience helping organizations navigate emerging marketing technology, not with hype, but with frameworks that actually work.
Her clients include Nissan, Brandeis University, the Smithsonian, City of Cadillac Michigan Convention & Visitors Bureau
90 minutes of live instruction + Q&A, all four deliverables, and recording access.