Hands-On Marketing Simulations for the Modern Marketing Classroom

Bring real-world strategy into your syllabus. Three classroom-ready simulations built by educators, for educators—no complicated platforms, no expensive licenses.

Search Advertising (PPC)

Students build and optimize a paid search campaign using budget controls, keywords, and A/B testing to maximize ROI.

Crisis Communication

Learners navigate a simulated brand crisis, choosing messaging, tone, and timing across channels to protect brand reputation.

Social Listening & Influencer Strategy

Students use simulated social data to assess sentiment, pick influencers, and build an earned media campaign.

Christina Inge, EdD, Harvard Instructor & Founder of Thoughtlight

“These are the kind of tools I wish I had when I started teaching. Hands-on, strategic, and intuitive.”